Fashion Trends 2024; The 12 Best Makeup Looks of the ’90s, Revamped for 2024

  You may be only now starting to experiment with the hottest fashion trends 2024. The best makeup ideas of 90s reborn for fall 2023 and 2024. Cute fall boots, apple cider doughnuts, and pumpkin spice lattes are everywhere now that the season is changing. 

A new season will be here before you know it, and I don’t mean to detract from the nicest trench coats and beautiful fall boots to wear right now. And suppose you’re in the same fashion-forward mindset as me. In that case, you’ve probably been keeping up with the newest looks from Fashion Month, where we typically see previews of next year’s ubiquitous styles.

Fashion trends 2024

Among the many wonderful things that the ’90s gave us were text messaging, Tamagotchis, and Drew Barrymore. Drew Barrymore, along with J.Lo, Brandy, and Cameron Diaz, had been in the public eye for a while before the ’90s. Still, it was during that decade that their beauty truly blossomed. 

The unique group of actresses of the ’90s gave us such cosmetic staples as brown lipstick, blue eye shadow, and super sexy tight liner. We’re pleased to see them trending again in 2024 on TikTok, where trends are born — um, resurrected.

 Not every style from the ’90s has held up, of course. Having permanently tiny eyebrows was a bad choice. Many of the decade’s best fashions, though, can be made more practical and relevant by incorporating some straightforward updates. 

For example, concealer may be used to create the illusion of fuller eyebrows, blue eye shadow doesn’t have to be over the top, and matte foundation doesn’t have to be caked on to appear perfect. 

Icy Eye Shadow 

Color-washed Makeup, lip gloss, and hoop earrings in a frosted lavender hue; you can make a wonderful combination.

The ’90s might be described by a color scheme of iridescent lilacs and frosted silver. Makeup artist Sara Wren predicts that frosted Makeup will make a comeback in 2023.

 However, this time around, the trend will be more selective and not about covering every surface like the frosty lavender eruption seen in Claire’s and Limited Too in the past. 

Wren recommends pairing frosted hues with dewy skin and clear gloss to create a more playful and effortless look with bright, reflective pinks, lilacs, and blues. This will help prevent the Makeup from appearing too harsh or stark in comparison to the rest of the look.

Chalk Multi-Use Powder Pigment, With the Cap Off to the Side on a White Backdrop.

Wren suggests using a little layer of this powdered multi-stick as a wash of color all over the lids. The lilac taupe color was the epitome of ’90s hipster chic. (You may also apply it to your hair for a more pronounced frosted effect.)

Liquid Eye Shadow From Stila that Shimmers and Shines

If you want to avoid making a strong color statement yet want to dazzle, try Stila’s Glitter & Glow Eye Shadow in Perlina, a frosted white with a little blue and pink shift.

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Dark Brown Lipstick 

DeWanda Wise appeared on the red carpet at the Vanity Fair Oscar Party wearing brown lipstick, a matte face mask, and thick eyelashes. Brown lips are the Aston Martin to a red lip Ferrari; they’re reliable and still have that Bond girl appeal.

 Of course, “brown” is a fairly general term. Makeup expert Nikki DeRoest recommends trying on a variety of brown-toned lipsticks in-store. 

DeRoest suggests lining the lips with a matching pencil once you’ve settled on a hue that complements your skin tone, noting that “some have more red in them, some have more rose, and some are straight brown.” Blur the lipstick outward from the middle of your lips. 

Lipstick in Bobbi Brown’s Crushed Shade

This brown lipstick is velvety and comes in two shades: Cocoa for fair face and Dark Chocolate for darker skin.

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Soft Lipliner by Merle Norman

This lip liner is a Best of Beauty winner because it goes on smoothly and includes a blending brush. Lipstick in the shade “Teddy Bear” would go well with a milk chocolate lip color.

Black Tightliner, the Seductive 

Generation Y remembers all too well the times they nearly poked an eye out trying to get a perfect thin line of black tight liner. 

The eyes are defined by the incredibly tight line, which, when used for an extended period, becomes smudgy and gives off a Blackout-era Britney Spears vibe at the lash roots. 

Makeup artist Katie Mellinger argues that this is a key selling point of cosmetics from the 1990s. “It isn’t supposed to be perfect.”

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Eyeliner Pencil in Black, Labeled “Chanel Stylo Yeux Waterproof Long-Lasting,” on a White Background.

Suppose you want to melt into your lashes before your Chanel Stylo Yeux in Noir Intense. In that case, Mellinger suggests lining your upper and lower water lines with it and smudging the edges with a smudge brush. 

Smudge Brush for Smoky Eyes, Sigma E21 Beauty

The little, thick brush is just the right size for smudging out waterline liner to get the “slept in my makeup” effect popularised by 90s pop stars 

Out of necessity came the pairing of dark lip liner and softer lipstick. 

Lip liners that appeared natural on women of color’s dark skin tones did not exist in the ’80s. Thus, women of color used brow and eye pencils of a deeper shade to outline their lips. 

By the time the 1990s rolled around, the style had become mainstream, worn by celebrities like Naomi Campbell and Mary J. Blige. To update your lip look for the fashion trends 2024.

 To elevate the appearance of your lips, cosmetic guru Nick Lujan suggests utilizing a lip liner that’s a couple of shades darker than your lipstick. 

Gently blend it inward to the center of your mouth for a subtle yet striking effect. For added depth, If you’re looking to add a little extra fullness to your lips, try applying a slightly lighter shade of lipstick or lip gloss directly to the center of your lips. 

This technique helps create an illusion of volume and can give you a more plump-looking lip. Blend outward with your finger or a lip brush for a natural-looking finish. So go ahead and give it a try for a quick and easy way to enhance your lip shape.

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The Dark Brown Lip Liner From Nyx Professional Makeup’s Suede Matte Lip Liner on a White Backdrop.

Brownish-red MAC Matte Lipstick on a black and silver bottle on a white backdrop.

Since MAC lipsticks were ubiquitous in the ’90s, you would choose your ideal ’90s neutral from their impressive color selection. 

Sparkle All Over 

Gels, roll-on sticks: During the application process, the loose glitter was carefully applied onto the surface using large powder puffs. It was not uncommon for the powder to have a distinct flavor. However, in hindsight, it was not a pleasant experience.

Our Caboodles were stocked with all manner of body glitter alternatives. Mellinger says that the HBO show Euphoria is responsible for this revival, but let’s be real: Glitter has never been boring. 

Jar of Purple Colourpop Glitterally Obsessed Glitter Gel, With a Light Pink Cap, Sitting on a White Backdrop.

A concentrated dose of shimmer along the collarbone may be achieved using a glitter balm like Colourpop’s Glittery Obsessed Glitter Gel. We consulted our Spencer’s Magic 8 Ball. We came up with Colourpop’s Moon Prism Power and Ur a Firework as our recommendations. 

White backdrop with a pale pink chrome hexagonal compact of silver body glitter from Fenty Beauty’s All-Over Diamond Veil collection.

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All-Over Diamond Veil From Fenty Beauty’s Diamond Bomb

This pressed compact is perfect for those who want a little glitter on their shoulders and décolletage. Mellinger adds, “Mixing loose glitter with lotion or body oil allows you to create a custom color combination.

Lipstick With Lacquer

We may thank Hailey Bieber (or our dry lips from using matte lip cosmetics for so long) for the return of glossy, plump lips in the year 2023. Lip gloss, adds Mellinger, is easy to get. 

The application process is simple, allowing for a wide range of users to achieve desirable results. Minimal precision is required, and the product effectively enhances the appearance of the lips.

Tower 28 Shine On Lip Jelly Container in Baby Pink, Isolated on White.

Use a neutral shade like peach or beige lip gloss to add a little color to your look. 

Lip Treatment with Rhode Peptides, Grey Tube, on a White Background

If a simple, clear gloss is all you’re after, try this award-winning moisturizing treatment that has been named Best of Beauty. 

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Lightened Eyebrows 

Tweezing your brows into nonexistence was technically a craze in the 1990s. As a species, we’ve developed. However, hardly their brows are now trending on TikTok; 

how can we copy this style without causing irreparable harm? 

Iris bleaching. Better yet, faux bleached brows (to be gentle on our hair when I want to make my brows look bleached, I like to use concealer and a blonde brow gel.

 It’s the perfect combo for achieving that look without actually bleaching your brows.” Wren adds. First, she uses a clean spoolie to apply concealer in the same tone as her skin, lets it dry, and then applies a tinted brow gel for more definition and hold.

“Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel” on a White Background.

Cool Light Blonde is the lightest shade available, but by combining it with a concealer of the same shade, you may get a bleached blond effect. 

Soft Matte Full Coverage Concealer by Nars

To get the perfect brows, try using NARS’ long-lasting cream concealer as a base and then apply blonde brow gel. You’ll love the results!

Sweet Pink Lipstick 

The 1990s cosmetics style of Barbara Palvin’s long bottleneck fringe and peach lips.

If Cher Horowitz could only carry one thing with her in a time machine from 1995 to 2023, it would be a flirtatious pink lipstick. 

Makeup artist Tobi Henney gushes, “I have a strong affinity for the warm, deep peach lipstick tones popular in the ’90s,” as if one could travel back in time to channel the iconic character Cher Horowitz.

 “This particular shade is highly versatile, complementing an array of skin tones with remarkable ease.”

Armani Beauty’s Long-Lasting Lip Power Satin Lipstick

This moisturizing satin lipstick comes in a variety of hues perfect for fulfilling your Clueless fantasy, as recommended by Henney. If you want warmer tones, try Eccentrico, and if you prefer cooler tones, try Desire. 

Adorable Sheer Tinted Lip Oil in a Slick Gelee Shade

You’re already halfway there with the pink lips, but a coat of high-shine gloss will complete the look. The “Jete” lip oil from Merit has a subtle pink sheen that complements brighter lip colors like peach.

Liner for Grunge

Things were messier (in a badass, Courtney Love sort of manner) before Tightliner was invented. Sasha Ghodstinat, a professional makeup artist, claims that “grungy eyeliner” was quite common in the 1990s.

 These days, the unmistakable I-stayed-up-all-night look is achieved by TikTokers applying eyeliner and then washing it off. However, if you want to look great, all you need is a kohl pencil and a smudging brush. 

Waterproof Eyeliner Pencil From Urban Decay, the 24/7 Glide-On

This pencil applies heavily, smudges out smoothly, and dries to a weatherproof sheen. 

Eye Smudger Brush by Charlotte Tilbury, in Brown and Rose Gold, on a White Background.

Smudging out ’90s-style eyeliner requires a tightly packed brush with a little tip. Be careful not to scratch or irritate the sensitive skin around your eyes by using a harsh brush. Even if you could improve at keeping your brushes clean, this is one you’ll want to keep tidy. 

Eyeliner in Blue 

A pop princess will occasionally usher in a new period of blue eye makeup despite the fact that baby blue is a contentious color. Christina Aguilera was the queen of the ’90s. We dug out our paintbrushes in 2023 FALL because of the cover art for Taylor Swift’s Midnights. 

Makeup artist Dillon Pena says that in the nineties, a popular eye makeup trend was a matte powder blue or a pastel shimmer. To get this look, Pena suggests blending blue shadow from the lash line to the crease, adding winged eyeliner, and using volumizing mascara. The style is all about being bold and dramatic.

Blue Eyeshadows From the Trixie Cosmetics Nighttime Realness Mini Palette, Positioned at an Angle on a White Background.

Find your favorite shade or experiment with some shading and contouring with the aid of a blue palette. Several baby blues, some shimmery, are included in this palette, which is a huge plus. 

Turn-Around ShadowPen

The color wash effect that is so Britney in the ’90s is what makes blue eyeshadow the right trend for a quick application. This About Face Shadowstick from the year 2002 is the perfect pearly, powdered blue that may be used to cover the entire lid.

Makeup With a Single Colour 

In his opinion, “the monochromatic trend never really left,” Lujan explains. Just ask Victoria Beckham, who apparently never stopped (along with her squad of supermodels, whom she presumably meets with once every two weeks).

 This style has endured because it is both easy to implement and universally flattering. Makeup artist Lujan says that achieving the perfect makeup look requires careful coordination of shades. 

While it may be tempting to match all three areas – eyes, cheeks, and lips – simultaneously, it can be optional. You can opt to coordinate just your eyes and lips or focus on matching your lips and cheeks instead. The key is to find a balance that accentuates your features and enhances your overall look.

Lipstick by Kevyn Aucoin in the Shade “Unforgettable Cream” in Purple Packaging on a White Backdrop.

Lipsticks with a satin finish are the perfect consistency to use as a cream blush. When putting the lip color on the cheeks, Lujan suggests diluting it with a small amount of foundation. 

Blush, Highlighter, and Lip Tint in One Convenient Stick: Ilia.

Using a multi-stick eliminates the guesswork involved in applying a single hue to your appearance. Use it as a lip tint and mix it over your cheeks with your fingertips. 

Soft, Matte Velvet Skin 

 ’90s Makeup Styles, Fashion trends 2024 

Matte skin is not the same thing as dry skin. If you try to recreate the matte skin of the 1990s incorrectly, you risk looking dry and chalky. However, when properly executed? 

The name Halle Berry fits you. Managing shine through effective skincare and priming techniques can result in a polished, matte finish with a subtle soft-focus effect.” Wren explains. Before applying foundation and setting powder, start with a mattifying moisturizer and primer. 

The Pure Canvas Primer by Laura Mercier is a Blurred Light Purple Tube on a White Backdrop.

The squalane and glycerin in this primer make it smooth and absorb oil without drying out the skin. 

A hazy foundation container labeled “Lancôme Teint Idole Ultra 24H Long Wear Matte Foundation” with a black cap and a white backdrop.

Teint Idole Ultra 24 Hour Long Wear Matte by Lancôme

Apply a matte, oil-free foundation after the primer. This composition is ideal since it can be built up to full coverage without feeling heavy or unnatural.  

White backdrop with a container of Saie Airset Radiant Loose Setting Powder and its silver lid.

The icing on the cake is that this solution, which has squalane and the company’s “aerated cream technology,” really hydrates, giving us dry-skinned ladies a shot at beautiful matte skin. 

Chic and Sexy Cat Eye

Victoria Beckham (aka Posh Spice) shot withering glances with her vixen-y, turn-you-to-stone, ultra-sculpted smoky cat eye (Taylor Swift could never get it off) while her bandmates brought us bunches and Union Jack skirts. 

This trend is all about putting the attention on your eyes,” Lujan adds. “A subtle enhancement of the lips can be achieved through the use of nude shades of lip pencil and gloss. This will perfectly complement the artfully crafted eye makeup, resulting in a polished and cohesive look.

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